Process

Strategy to execution: communication brief and SMART goals, SWOT and value proposition, a Business Model Canvas, and a persona (a time-strapped owner/chef) to anchor design decisions.

Two testing rounds shaped the design:

• Trunk test — confirmed first-time visitors quickly grasped the offering and pricing.
• Desirability test — the top unprompted words were “flot”, “moderne” and “kreativ”, matching the intended identity.

SEO covered keyword placement, single-H1 structure, and internal linking across homepage, portfolio, and package pages.

Landing page & digital experience

The site translates the brand into a service-led experience for restaurant owners evaluating an agency:

• Hero — the OVIO mark, a clear value statement, one CTA.
• “Én platform, ubegrænset vækst” — three pillars (stability, flexibility, growth) making the case for one partner over scattered freelancers.
• Tiered packages — Basis, Udvidet, Premium, plus a build-your-own option, for both small spots and growing multi-location brands.
• Social proof — a five-star testimonial citing a measurable rise in bookings.
• Portfolio grid — restaurant branding, menus, event posters, and packaging, styled as a tactile, magazine-like grid.

Built mobile-first with fast load times and a clear hierarchy, for owners evaluating agencies quickly between service and prep.

Outcome

A cohesive brand system with logo, color, type, tone, and working site, positioning a fictional agency credibly against real competitors while staying distinct through one memorable character. Testing confirmed visitors understood the offering within seconds, in the terms the brand aimed for.

Next steps: deeper technical SEO and testing with real restaurant owners.

Moodboard & references

Before the identity was locked, the moodboard gathered OVIO's raw influences: retro café signage, hand-drawn characters, tactile food photography, and Japanese print design — a feeling board more than a style guide, built around a shared warmth and playfulness.

Vintage shopfront signage (like “Sándó”) shaped the confident, slightly worn typography, while sketches like the black cat and “Yokō” elephant pointed toward a single illustrated mascot — the seed of OVIO's frog. Japanese packaging and editorial layouts, seen in the tomato illustration, reinforced the simple linework and generous white space of the final logo.

An early four-colour test (deep red, warm cream, dusty tan, muted olive) set the palette's temperature before refining into Vanilla cream, Butter cream, Olive green, and Paprika. Chango was tested here, but Rubik Spray Paint was chosen for OVIO’s logo for its unique character.